Fort Myers, FL (July 27, 2023) – Spiro & Associates Marketing, Advertising, Public Relations and Brand Architecture is proud to be named the Agency of Record for the Compass Rose Marina project near Fort Myers Beach and for Southern Comfort Storage.
As its Agency of Record, Spiro & Associates will work with Compass Rose Marina and Southern Comfort Storage on all aspects of marketing, including executing marketing initiatives, creative assets, print, digital, event support, social media and public relations elements to promote the brand.
The project has been in the works for nearly 17 years and features a 286 dry storage boat facility enclosed in a concrete and steel structure built to withstand winds up to 200+ mph and Category 5 hurricane strength conditions. The facility will be capable of storing up to 50’ LOA (length overall) vessels. A recent anchor-setting – or ground-breaking event kicked off the project with a 12-month completion time anticipated. Future plans for Compass Rose Marina also include 29 wet slips and 30,000 square feet of retail, office, and mini-storage space. Also proposed is 20,000 square feet of civic space, a ship’s store, a restaurant, 75 luxury residential condos, and 15 townhomes.
“This project and marketing their brand is exciting for us, as is our relationship with Compass Rose and Southern Comfort Storage. We are excited to see this project through to its completion,” said Christopher T. Spiro, CCO of Spiro & Associates.
Added Jack Mayher, owner and manager of Compass Rose Marina and Southern Comfort Storage: “We look forward to our relationship with Spiro & Associates and its expertise in all levels of marketing. We saw first-hand their creativity and expertise at work during the anchor setting event and previous work they have done for us in the Chicago area and we know this relationship will be productive for both businesses.”
Spiro & Associates is one of Southwest Florida’s largest marketing, advertising, public relations and brand architecture firms. The company serves local, regional, and national clients in the fields of land development, construction, retail, residential and commercial real estate, law, marine, business, residential services, and many more. To learn more, go to werenotnormalatspiro.com or contact (239) 481-5511.