Priority Marketing designs ‘Cold Case Playing Cards’ to help law enforcement agencies solve crimes

Priority Marketing and a group of Florida law enforcement organizations teamed up again to produce a deck of Cold Case Playing Cards in hopes of generating new leads for unsolved homicide and missing person cases.

In partnership with the Florida Association of Crime Stoppers, Priority Marketing designed and produced playing cards that feature photos of victims and details of unsolved crimes. Florida Attorney General Ashley Moody unveiled the playing cards during a June 10 news conference in Tampa, noting the 5,000 decks of cards will be distributed throughout Florida jails and prisons.

Priority Marketing also produced a deck of Cold Case Playing Cards for Southwest Florida Crime Stoppers, which began circulating 600 decks of cards in February to local jails and detention centers. Nationwide, the playing cards have been linked to hundreds of tips and arrests.

The latest initiative was spearheaded through the Florida Association of Crime Stoppers, along with the Florida Attorney General’s Office, Florida Sheriffs Association, Florida Department of Corrections and Season of Justice, a national organization dedicated to solving cold cases.

One side of the playing cards features the Crime Stoppers’ logo, tip line and website. The other side has clubs, spades, hearts and diamonds ranging from 2 to Ace, and features images and names of victims, along with descriptions and dates of the crime.

“For nearly two decades, Priority Marketing has partnered with law enforcement agencies nationwide to design, produce and distribute Cold Case Playing Cards,” said Priority Marketing Founder, President and Chief Creative Officer Teri Hansen, APR. “Although we typically help businesses grow their brands and nonprofits accomplish their missions, producing these cards gives our team great satisfaction every time we hear that a card has led to a tip. An arrest, and ultimately a conviction, will certainly help provide a sense of peace and closure for families and law enforcement that have been pursuing justice for years.”

The playing cards feature cases from across the state, including three from Southwest Florida: homicide victims Jaabin Robinson and Johnny Jackson, and hit-and-run victim Devon Jacob Federly.

During the news conference, Moody noted that many stalled investigations get new life after someone comes forward with information, even years down the road.

“Sometimes that new information comes from criminals or co-conspirators, who have a change of conscience or maybe they are motivated by a reward,” Moody said. “Since taking office, we have launched several innovative initiatives to bolster ongoing efforts to solve cold cases, and today we are taking action to generate even more leads to help law enforcement bring criminals to justice.”

About Priority Marketing

Founded in 1992 by Teri Hansen, APR, Priority Marketing’s portfolio of professional services includes public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event planning and more. As Southwest Florida’s largest full-service firm, Priority Marketing has grown to include more than 65 savvy creatives and mastermind strategists who partner with clients across a broad spectrum of industries, including hospitality and tourism, retail, health care, senior living, construction, legal, aviation, financial, education and government, as well as charitable organizations. The firm has been honored at the local, state, national and international levels with prestigious awards while providing over $5 million in discounted and pro-bono services to local nonprofits. For more information, please call 239-267-2638 or visit PriorityMarketing.com.