Florida Blue Names New Market Leader to Southwest FL

(Naples, Fla. – Aug. 21) Florida Blue, the state’s Blue Cross and Blue Shield plan, recently announced veteran health care executive Janet Pogarto its West Florida team as a market leader to support the diverse needs of members and businesses in the region.

Pogar will develop, lead and execute a local strategy for Florida Blue that includes sales, products, analytics, hospital and provider networks, care management, as well as local marketing and community relations.

• Market Leader Janet Pogar oversees Manatee, Sarasota, Charlotte, Hardee, Highlands, Glades, DeSoto, Lee, Collier, and Hendry counties.

Pogar will continue Florida Blue’s many business and community relationships while extending West Florida’s reach and impact, neighborhood-by-neighborhood.

“At Florida Blue, we live in and support the communities we serve,” said David Pizzo, market president, Florida Blue. “Southwest Florida is an incredible community, which is why we created this role a few years ago to meet the unique needs of everyone who calls Southwest Florida home. We are motivated to continue providing high-quality, accessible care to all Floridians.”

Pogar joins Florida Blue with more than 30 years of management experience in health care delivery, including developing and supporting a large-scale provider network. She most recently served as regional vice president for Carelon Behavioral Health (formerly Beacon Health Options) and, among other efforts, led the integration of behavioral health into the company’s network.  [She enjoys volunteering with the Naples Women’s Club and Naples Reserve. When not at work, she is traveling the globe listening to live music and spending time with her husband and grandkids.]

About Florida Blue 

Florida Blue, Florida’s Blue Cross and Blue Shield company, has been providing health insurance to residents of Florida for more than 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than 5 million health care members across the state. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association.

Estella V. Gray |Senior Regional Communications Lead

Office 813-882-6722  | Mobile 727-265-2631

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