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Group brings families, businesses together to share how they are coping with COVID-19
FORT MYERS, Fla. (March 20, 2020) – Navigating our lives in a time of uncertainty is a challenge. As we all adjust to working from home, having kids home from school and business closings, many are feeling isolated and overwhelmed. In an effort to keep our Southwest Florida community positive, calm and strong, CONRIC PR & Marketing developed and launched the #SWFLStrong campaign.
A SWFL Strong Facebook group has been set up to create a safe space online where all members of the Southwest Florida community can unite and connect to share good thoughts, community information, business developments and stories of goodwill. Members of the group can let the community know about businesses that are open or closed, what family activities you’re enjoying while at home, or share an exercise routine, a special recipe, health tips, or even where to buy toilet paper. What won’t be permitted is politics, negative comments or bullying.
“Our hope is to bring the entire community together on one platform to share positive news and thoughts,” says Connie Ramos-Williams, president and chief marketing officer of CONRIC PR & Marketing. “It’s difficult to stay calm, positive, healthy, and strong if you are quarantined in your home and watching COVID-19 numbers go up minute by minute. Although we need to stay informed and be aware of the world around us, we also need a safe and happy place to help one another live a healthy life.”
CONRIC PR & Marketing hopes to partner with other agencies, organizations and social influencers to help spread the message that we are SWFL Strong. People can also post these positive messages on their social media platforms with the hashtag #SWFLStrong to show unity.
The SWFL Strong Facebook group will focus on group messages that help unite the Southwest Florida community each day of the week. Some of the topics and posts we ask the community to post and share are:
Share Kindness Sundays: Share photos, video or stories of a random act of kindness or tell someone something kind, using the hashtag #KindlySWFL.
Meme Mondays: We all need a laugh, so start the week with a fun meme, using the hashtag #SWFLMemes.
Positive Thoughts Tuesdays: Share positive thoughts about Southwest Florida or inspirational quotes, using the hashtag #PositivelySWFL.
Wellness Wednesdays: Share a health or wellness tip, like workouts that can be done at home, healthy recipes or natural remedies for staying healthy, using the hashtag #StayWellSWFL
Thankful Thursdays: Show first responders, retail workers, healthcare workers and others your appreciation by going outside and making some noise (applaud, play an instrument, ring a bell, whistle or whatever makes you feel happy and shows your appreciation) at 7 p.m. every Thursday. If you don’t want to step outside, simply share a post using the hashtag #SWFLHeroes
Family Time Fridays: Share fun things that can be done at home as a family or ask someone to read a story to a child and share it on video, using the hashtag #SWFLFamilies
Small Business Saturdays: To support our local business community, share a post featuring a local business that is doing something extraordinary, is open for business, has new hours, or is delivering meals by using the hashtag #SWFLBizness
CONRIC PR & Marketing would love to see each, and every individual, business, and nonprofit unite together as one to be #SWFLStrong. For more information contact or call 239-690-9840 ext. 1001.
CONRIC PR & Marketing
CONRIC PR & Marketing was founded in 2007. The award-winning, full-service PR agency provides strategic brand awareness campaigns, integrated public relations programs, marketing development, consulting services, advertising concept and campaigns, media buys, custom and niche publishing, creative writing and design, digital marketing strategies, website development and crisis communications strategy and implementation. The firm serves clients in many industry sectors including banking, legal, medical, government, nonprofit, restaurant, manufacturing, construction, real estate, professional association, hospitality and salon and spa. CONRIC is a recipient of multiple Image Awards from the Southwest Florida Chapter of the Florida Public Relations Association and Golden Image Awards from its statewide chapter, Charlie Awards from the Florida Magazine Association and MUSE Awards for design. For more information, please call 239-690-9840 or visit

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