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South Florida District Office – September 2022

S. Florida Newsletter – September 2022

Message from our District Director J. Malcom Richards
We are quickly coming to the end of the 2022 Fiscal Year and it’s been a good year for small business survival and turnarounds. Throughout the last 2 years, SBA has been working diligently to ensure small businesses had the resources to survive the pandemic while simultaneously providing the tools to help them implement solutions to thrive going forward. One of those tools is SBA’s T.H.R.I.V.E program. Our cohorts in Miami-Dade and Broward counties have launched and are experiencing marvelous synergy of ideas, innovations, and efforts. We expect continued collaborative learning with excellent growth outcomes for these 40+ businesses! September 15th marks the start of Hispanic Heritage Month, the time when we recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success. To that end, please be sure to check out the article about Endictus Corp, an SBA Success Story and find out what Nicole Ortiz has accomplished with a little help from the SBA. And, if her story inspires you, be sure to connect with us and our Resource Partners.

Nicole Marie Ortiz has always been an entrepreneur at heart. The native Puerto Rican started out helping other federal contractors and business owners with their marketing and sales efforts when she had her “Eureka!” moment. Nicole was so effective at driving growth for others she realized she could do it for herself. She took that can-do energy and in 2017 opened Endictus Corp , an IT consulting firm specializing in 21st century technologies in cybersecurity that ensure the integrity of mission-critical infrastructure in federal program offices at the Judiciary Branch, Department of Defense, and the Intelligence Community. Proof of her business skill and acumen were soon evident after joining SBA’s 8(a) program in 2020. With Nicole’s expertise and certifications from SBA’s 8(a) and WOSB/EDWOSB programs, prime contractors were eager to subcontract work to ENDICTUS. With the strength of the company’s past performance, ENDICTUS won its first 8(a) prime contract in 2021 which allowed her to grow her company creating 3 new high-paying jobs in the process. Nicole also gives back to her community and industry by supporting the Association of Women in Science (AWIS), Girls Who Code, and in 2022 with through the collaboration with a local non-profit, UPRAA, the company launched a scholarship at the University of Puerto Rico to increase the number of Women in STEM. With help from the SBA, ENDICTUS is on track for success experiencing steady and sustained growth throughout the pandemic.

Getting Financially Fit for 2023 Series

Sept 20th @11am

Businesses must have cash to survive. Have you ever look at the Income Statement and saw that your business is growing and profitable, but then looked at your bank account and saw that it was in negative territory? Sales, revenue, and profits do not pay the bills. Without cash, companies find themselves unable to pay their vendors, rent, utilities, employees, and other expenses, resources, and fixed assets to support their revenue. Entrepreneurs need to understand these issues and the challenges that are involved.
CASH is ALWAYS KING! There are many pockets of cash that are constantly overlooked and hidden. This presentation will identify the Hidden Cash in companies that can enable small business owners to run and grow their business. The hidden cash is on your financial statements and tax returns. Learn how to Identify them and get the CASH NOW!
Your host will be Florida SBDC at FGCU Business Consultant, Neil Shnider, MBA, CPA, CVA.

September 21st – PTAC DAY
September 21st is PTAC Day—a collective campaign to celebrate the contracting successes of the 48,000 small businesses who have benefited from training and technical assistance from their local Procurement Technical Assistance Centers. PTACs are located in all 50 states (plus Guam and Puerto Rico) and in Florida, are affiliated with the Small Business Development Center Network. Check out the Florida small business success stories and the significant economic impact that PTAC and their clients have made within their communities.

September 22nd – American Business Women’s Day
September 22nd is American Business Women’s Day which commemorates the founding of the American Business Women’s Association in 1949 and celebrates the important and meaningful legacy, accomplishments, and contributions of American working women and women business owners. Check out SBA’s Ascent Platform to help you start, grow and succeed as a woman-owned business.

Resource Partner Spotlight

Defining Your Business Model – September 1st 6pm
Have an existing business? Use this class to step back and look at your existing business model and determine future opportunities. Have an idea for a new business? Let’s lay it out so we can see how it can potentially work. The business model canvas is a simple business planning tool that shows the key elements of your business on one page – activities, customers, suppliers, sales channels, revenue streams, etc. This event is ideal for entrepreneurs, owners and managers.
Defining Your Business Model | SCORE

Planning a Revenue Generating Sales Strategy – September 6 12 noon
This dynamic four session series is full of strategies for a successful and profitable sales program. In each session Louis shares insightful and easy-to-initiate tools and strategies for increasing your business network and profits. Salespeople compete for potential customers and this series will ensure you can separate yourself from the competition. Having educated thousands of sales and marketing professionals in the US, Canada and Europe, Louis focuses on increasing profits. In four sessions the sales series will be like no other you have ever attended – full of tips, tools and strategies for building your business.
Planning A Revenue Generating Sales Strategy | SCORE

Your Marketing Roadmap – Ask the Questions You Need Answered – September 6 1pm
Join SCORE and small business expert and entrepreneur Ramon Ray for part 4 of the 4-part Marketing series. We’ll take you through the ultimate marketing essentials you will need for your business to be a success.

Workshop 4: Ask the Questions You Need Answered
In the final part of the “Your Marketing Roadmap” webinar series, the floor is open to you! Ramon will be taking your questions live to help you apply these marketing strategies to your specific business. No question is too basic and no question is too hard.
Come ready to ask your toughest questions as we learn together in this final webinar of the SCORE Marketing Road Map series.

September 6: Your Marketing Roadmap – Ask the Questions You Need Answered | SCORE

Financial Management for Small Business – September 7 11am
The Financial Management for a Small Business module will take you on an important first step to building a better financial future for your business.
After completing this training, you will be able to:
• Explain the concept of financial management and why it is important to a small business.
• Identify financial management practices, rules, and tools that are commonly available to a small business.
• Explain the most common financial statements.
• Explain how these financial management practices, rules, and tools work.
• Explain financial management basics for a small business.
• Importance of cash flow management.
• Explain the basics of financing for start-up and growing businesses.
Financial Management for Small Business Tickets, Wed, Sep 7, 2022 at 11:00 AM | Eventbrite

How a Small Business Owner Can Dominate his/her Market Position – September 7 6pm
In this presentation, we will focus on what we consider the five key elements to make you, as a business owner, able to create value to your business offer, and in the process, fully differentiate your business from your competitors and dominate your specific market.
We will analyze why we must focus on the 20% of your business activities that generate 80% of your business results, and train you on identifying and applying the essentials of marketing and business growth fundamentals.
The target in this presentation is to help you build a robust and productive business and quickly increase your business revenue/profit rate.
How a Small Business Owner Can Dominate his/her Market Position | SCORE

What You Need to Know to Start a Business – September 8 10am
You’ve got the idea. Now you need to know how to get on your way. From how to determine feasibility and legal structures to the types of licenses you’ll need, this class offered by the Small Business Development Center covers all the essentials that will help you get started.
Registration (

Overview of SBA Programs and Services – September 8 12 Noon
This class covers the programs and services the Small Business Administration (SBA) has to offer to help you start and grow your business. Although the SBA is usually associated with loans, this overview will run through the SBA Loan Programs as well as our other programs and services including Counseling, Export Assistance, Government Contracting, Surety Bonds, Disaster Assistance, and Advocacy Services.
Overview of SBA Programs and Services | SCORE

The Top 10 Challenges of Leaders Today – September 8 6pm
100 people were surveyed and asked one question….”What is TODAY’s #1 Challenge of Leaders ?”
Coach Michael Krumpak of L4Learning Solutions ( reveals the results of his conversations with 100 people. Learn what today’s Top Leader Challenges are AND what you can do to make these challenges become a core strength.
1. LEARN: Learn the Top 10 Challenges of Leaders Today.
2. DO: Collaborate with other leaders to discuss how these challenges play out. Engage in polls and interactive discussions, hearing from others on how they are addressing these core challenges in today’s unique climate.
3. GET: A Summary of the Top Challenges and ways in which you can tackle and overcome today’s top leadership challenges.
The Top 10 Challenges of Leaders Today | SCORE

MS Excel Advanced – September 10 9:30am
This information-packed session will demonstrate with realistic examples some of the advanced functionalities of Excel, hand-picked based on our clients’ requests and based on our 20 years of experience in the IT Training industry.
This workshop will include:
• Best practices when dealing with large amounts of data in Excel.
• Step-by-step on how to perform advanced functionalities such as: protect your worksheet, quick error-finding shortcuts, and worksheets.
• Advanced formulas allowing the calculation of data based on conditions and rules (SUMIF, COUNTA, ABS, Conditional Formatting)
• Complex functions to identify the maximum or minimum values, remove or identify duplicates, conditional formatting.
• An introduction of standard Charts, Pivot Tables, and VLookup formulas.
• Learn about the functionality of Dashboards, Slicers, and Pivot Charts.
Attendees will leave the session with tips and suggestions on how to even further their advancement on Excel, while getting their work done.
MS Excel Advanced | SCORE

Cómo aprovechar el poder del Marketing Digital de forma sencilla y efectiva – September 10 9:30 am
Con el crecimiento de las redes sociales, la innovación digital ya no es un lujo, ni siquiera una opción. La necesidad de mejorar la comercialización de su marca o negocio en el entorno acelerado de hoy es inevitable.
• Cómo diseñar su “brand” o su marca en línea de forma memorable y con personalidad
• El secreto para conectarse con sus clientes a través del “Valor”
• La mejor manera de identificar y encontrar a su cliente ideal en línea
• Elementos esenciales de automatización social para optimizar su tiempo.
• La clave para entender un Plan de Redes Sociales
• La fórmula para hacer que su negocio sea más inteligente/amigable con la tecnología
• Cómo dominar sus mensajes en línea con esta sencilla técnica
• Pasos sencillos para integrar sus canales de redes sociales.
Cómo aprovechar el poder del Marketing Digital de forma sencilla y efectiva | SCORE

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SBA South Florida District Office
Miami, Tampa, and Ft. Pierce, Florida
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All SBA programs and services are provided on a nondiscriminatory basis. Reasonable accommodations will be made if requested at least two weeks in advance

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