Successful Public Relations Campaigns by the Numbers – Save the Date for July 9 FPRA Meeting
Save the Date for July 9 FPRA Meeting
Campaigns by the Numbers
FORT MYERS, FL, July 2, 2019 – The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) will host its monthly luncheon from 11:30 a.m. to 1 p.m., Tuesday, July 9, at the Holiday Inn Fort Myers Airport at Town Center, 9931 Interstate Commerce Drive, Fort Myers, FL 33913.
What makes a strategic public relations campaign successful is often times a mix of increased brand awareness, media impressions, website traffic, social media engagement and more. Understanding the impact of each campaign and determining the measure of data behind the results is the key to any success effort. Learn more as we dive into measuring and interpreting PR data – from research and numbers, to post-event evaluation.
Cost is $30 for FPRA members, $40 for future members and $25 for students. Register for the luncheon at www.fpraswfl.org.
Angela Bell, associate partner with Gravina, Smith, Matte and Arnold Marketing and Public Relations will be the featured speaker at the luncheon. Bell will discuss examples of quantitative strategies and give need-to-know take-aways from her own experiences.
Also joining us is Mike Haley, Founder and President of M&M Multimedia who will provide some tips and tools on how to measure and report the success of your campaign.
More about Angela:
Angela graduated from Florida Gulf Coast University with a bachelor’s degree in communication. A Fort Myers native, she has moved up through the ranks at GSMA from when she first joined in 2008 as public relations coordinator. With 12 years of experience in public relations and marketing, she has developed and implemented successful programs and public outreach campaigns for leading corporations and nonprofit organizations, and coordinated numerous high-profile events for regional and national organizations.
Angela serves on the board of directors for Tiger Bay Club of Southwest Florida and served as a board member for the FGCU Alumni Association for seven years. In 2016, Angela was named a 40 Under 40 honoree by Gulfshore Business magazine in recognition of her professional accomplishments and community volunteerism.
More about Mike:
Hailing from Toledo, Ohio, Mike made sure he was chosen as one of the inaugural members of Americorp where he dedicated a year to serving the local community in exchange for a stipend to be used for college tuition. He went on to earn his MSCE and landed a position with Sony, followed by a successful career at Field Edge, a national software developer. In 2009, while taking classes at Florida State and advancing his career at Field Edge, Mike formed his own business: M&M Multimedia. Originally founded as a video production company, M&M Multimedia has grown and evolved over the years into a fully integrated digital media production and marketing company. Although the Sony job didn’t last long it came full circle in 2012 when M&M Multimedia landed their first contract with Sony to produce content for the Sony Listens Youtube Channel.
Over the past decade, M&M Multimedia has helped businesses in the region build awareness, drive new leads, and achieve long-term growth. “Our strength is digital media production with a focus on lead generation and interactive media. We know this area and we know how to reach customers. We specialize in creating visually effective media with marketing and training in mind. It all starts with understanding each company’s objectives—and then producing the most effective visual media to engage and solve problems.
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