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Click here to find workshops and events going on today Marketing 101: Obtener y Retener Clientes – July 25 10 am Esta presentación interactiva es para todos los empresarios que desean aprender sobre la comercialización de su negocio para llegar a una base de clientes más amplia. Las pequeñas empresas deben poder aplicar los conceptos fundamentales de marketing que respaldan el inicio y la gestión de un negocio. Con eso en mente, esta presentación lo ayudará a: -Definir el marketing y su importancia en el desarrollo empresarial. -Describir el proceso de investigación del mercado objetivo. -Identificar los componentes de un plan de marketing efectivo. -Describir estrategias de marketing de alto impacto que fomenten el éxito empresarial. -Describir conceptos clave para medir el rendimiento de las estrategias de marketing, para incluir campañas en redes sociales. Marketing 101: Obtener y Retener Clientes (sbanavigator.org) Federal Government Contracting 101 – July 25 10 am Ready…set…sell to the federal government! This workshop provides information on registering with the federal government, how to locate federal opportunities, who to market to within the federal government, and so much more! Speaker: Karen Krymski, MPH, CVE This Procurement Technical Assistance Center is funded in part through a cooperative agreement with the Department of Defense. Registration (gotowebinar.com) Building Brand Success – July 25 6 pm Create a positive online brand so potential customers find your business. Learn the process to evaluate your online presence, create a positive image and manage the challenges negative reviews create. Learn how to maximize your Google, BBB and Yelp profiles. Building Brand Success | SCORE Review Your Options, Maybe Start Your Own Business? – July 25 6 pm During times like these, people often contemplate getting better control of their lives by starting their own business. You can achieve financial independence by owning your own business. Spend some time with us to look under the covers at what running your own business entails. Review Your Options, Maybe Start Your Own Business? | SCORE Building Sales Confidence – July 26 10 am Are you tired of being intimidated to sell? Have you struggled to close the sale? Closing the sale can be one of the hardest skills to learn in the sales process. This webinar will provide tips for business owners to build confidence in selling their products and services. Register today to learn how to develop your own winning closing strategy and improve sales for your business. Participants will learn: • Effective ways to close the sale • How to overcome rejection • Different types of closing strategies Building Sales Confidence (sbanavigator.org) SBA 8(a) Federal Contracting Eligibility & Certification Workshop – July 26 11 am Learn how SBA’s 8(a) Business Development Program helps small, disadvantaged businesses compete in the marketplace. This class focuses on the benefits of this program. It also covers the eligibility requirements necessary to participate. · The 8(a) Business Development Program is a business assistance program for small disadvantaged businesses. The 8(a) Program offers a broad scope of assistance to firms that are owned and controlled at least 51% by socially and economically disadvantaged individuals. · There are substantial benefits of partaking in the program, such as the consideration and preference for government procurement. · The 8(a) Program is an essential instrument for helping socially and economically disadvantaged entrepreneurs gain access to the economic mainstream of American society. The program helps thousands of aspiring entrepreneurs to gain a foothold in government contracting. Overview ⋮ SBA Federal Contracting Certification 8(a) ⋮ Blackthorn ⋮ Events Access to Capital – July 26 12 noon Learn about ways to prepare yourself before you seek funds for your business and also some of the options you may wish to consider. Getting the funds to start and grow a business is a challenge for many entrepreneurs and small business owners. Our “Access to Capital” webinar will discuss strategies that small businesses and entrepreneurs should take in preparation for seeking capital and potential options available based upon their stage of their business. Access to Capital | SCORE Understanding Your Customers – July 26 1 pm Your customers are individuals with different emotions and personalities that affect their buying decisions. Clearly identifying who your customers are is the most effective way to focus your marketing effort and increase sales. Participants will understand the key components: – Identifying the questions to ask about buying behavior – Identifying different sources of data about your customers – Describing how to use data collected to create a description of your customer – Describing the kinds of changes you might make to your business as a result of your research Understanding Your Customers (sbanavigator.org) White Label 101, Start your own brand from home – July 26 6 pm Learn the essentials to successfully start your e-commerce business or grow your existing services by buying from a 3rd party manufacturer and make it your brand. Attendees will hear about: What is a White label How does it work How to identify the right product Recognizing components Researching providers Getting ready to launch White Label 101, Start your own brand from home | SCORE Women, Minority & Veteran Certification – July 27 10 am It’s no myth…women, minority and veteran certification could present opportunities for your business. But there is a process to becoming certified. In this class, you will learn how to complete the State of Florida certification application and discover how you can use it to seek business with the private sector and government. Registration (gotowebinar.com) Starting your Business – July 27 10 am You’ve got the idea. Now you need to know how to get on your way. From how to determine feasibility and legal structures, to the types of licenses you’ll need, this class covers all the essentials that help you get started. Starting your Business | U.S. Small Business Administration (sba.gov) What Keeps You Up at Night? July 27 12 noon Business owners worry about many things. In this Webinar we will discuss strategies to identify and prioritize risks as they change over time as your business evolves. This Webinar will be presented by Derek Jones, Pasco Hernando SCORE Resource Partner. What Keeps You Up At Night ? | SCORE Lo que sus prestamistas necesitan saber – July 27 1 pm A los banqueros les gustan los números, ya que cuentan la historia de su negocio. Aprenda cómo navegar a través de la preparación de lo que necesita llevar a su reunión bancaria. Si desea obtener más información sobre cómo financiar su empresa nueva o existente a través de préstamos estándar y productos de la SBA. Este seminario web proporcionará una presentación detallada sobre el proceso de préstamo y lo que sus prestamistas necesitan saber sobre usted como cliente. Estos consejos básicos de ciberseguridad para su pequeña empresa, le permitirán crear sistemas y políticas robustos para proteger los datos de su empresa y sus clientes. Lo que sus prestamistas necesitan saber (sbanavigator.org) Cómo aprovechar el poder del Marketing Digital de forma sencilla y efectiva – July 29 9:30 am Con el crecimiento de las redes sociales, la innovación digital ya no es un lujo, ni siquiera una opción. La necesidad de mejorar la comercialización de su marca o negocio en el entorno acelerado de hoy es inevitable. CONSEJOS PARA SU MARCA: Cómo diseñar su “brand” o su marca en línea de forma memorable y con personalidad, el secreto para conectarse con sus clientes a través del “Valor”, la mejor manera de identificar y encontrar a su cliente ideal en línea, elementos esenciales de automatización social para optimizar su tiempo. HERRAMIENTAS DE MARKETING SOCIAL: La clave para entender un Plan de Redes Sociales, la fórmula para hacer que su negocio sea más inteligente/amigable con la tecnología, cómo dominar sus mensajes en línea con esta sencilla técnica, pasos sencillos para integrar sus canales de redes sociales. Cómo aprovechar el poder del Marketing Digital de forma sencilla y efectiva | SCORE Linkedln for Business Networking – How to Use LinkedIn & Is it for You – July 29 10:30 am This workshop will demonstrate how to use LinkedIn and will help familiarize individuals with the basic components of the online networking platform. This workshop will also include how to create a company LinkedIn page for small business owners. Linkedln for Business Networking-How to Use LinkedIn & Is it for You (Virtual)) | SCORE Florida SBDC Network Small Business Success Summit – August 2 – 3 The Florida SBDC Network is excited to host the Small Business Success Summit, August 2-3, 2023 in Fort Lauderdale, FL. The purpose of this annual event is to provide small businesses with resources needed to reach new limits and to encourage success and growth. The summit will feature keynote speakers, 20+ breakout sessions and networking opportunities that will allow small businesses to walk away with strategies and connections to help further their business. 2023 Small Business Success Summit – Florida SBDC Small Business Faith Forum 2023 August 8 10 am Collaborate to build community Receive information on SBA programs for small business Be inspired and encouraged about the future from faith leaders Hear from entrepreneurs about their business journey experience Small Business Faith Forum 2023 Tickets, Tue, Aug 8, 2023 at 10:00 AM | Eventbrite More Events and Workshops Find events | U.S. Small Business Administration (sba.gov) Miami-Dade Business Navigators Florida Women’s Business Center Workshops Tampa Bay Women’s Business Center Workshops weVENTURE Women’s Business Center Workshops Florida Small Business Development Center at FIU – Miami Florida Small Business Development Center at UCF – Orlando Florida Small Business Development Center at IRSC – Port St. Lucie Florida Small Business Development Center at USF – Tampa Broward SCORE Workshops Manasota SCORE Workshops Miami-Dade SCORE Workshops Palm Beach SCORE Workshops Space Coast SCORE Workshops Southwest SCORE – Ft. Myers Workshops Treasure Coast SCORE Workshops |