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January 28, 2021: Today, Governor Ron DeSantis released his Florida Leads budget proposal for Fiscal Year 2021-2022, which includes $50 million for VISIT FLORIDA to continue showcasing that Florida is open and safe for tourists from throughout the U.S. and the world.
This marks a huge win for our industry and our state as we remain wholly focused on leading Florida’s economic recovery from the COVID-19 pandemic. This past year was the most challenging that Florida tourism has ever faced, but with our Governor’s support and our state’s continued investment in VISIT FLORIDA, we can keep working on behalf of every Florida family, business, and community that’s been impacted by the pandemic.
In addition, we’re also excited to share with you that with the support of the Governor’s Office, we are running legislation this Session that would remove our Sunset date and clarify our ability to carry forward our funds when necessary due to unforeseen circumstances (i.e. pausing our media due to storms or public health emergencies).
Serving as our Senate sponsor again this year is Senator Ed Hooper (R – Palm Harbor), who helped us achieve unanimous passage of last year’s bill in the Senate. This year’s bill number is SB 778. Our House bill will soon be filed by Representative Rene Plasencia (R – Titusville) , better known as ‘Coach P’ to his constituents.
We will keep you updated as things progress. If you have any questions, please don’t hesitate to reach out.
Dana Young
President and CEO, VISIT FLORIDA

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