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(Naples, Fla. – Aug. 21) Florida Blue, the state’s Blue Cross and Blue Shield plan, recently announced veteran health care executive Janet Pogarto its West Florida team as a market leader to support the diverse needs of members and businesses in the region.

Pogar will develop, lead and execute a local strategy for Florida Blue that includes sales, products, analytics, hospital and provider networks, care management, as well as local marketing and community relations.

  • Market Leader Janet Pogar oversees Manatee, Sarasota, Charlotte, Hardee, Highlands, Glades, DeSoto, Lee, Collier, and Hendry counties.

Pogar will continue Florida Blue’s many business and community relationships while extending West Florida’s reach and impact, neighborhood-by-neighborhood.

“At Florida Blue, we live in and support the communities we serve,” said David Pizzo, market president, Florida Blue. “Southwest Florida is an incredible community, which is why we created this role a few years ago to meet the unique needs of everyone who calls Southwest Florida home. We are motivated to continue providing high-quality, accessible care to all Floridians.”

Pogar joins Florida Blue with more than 30 years of management experience in health care delivery, including developing and supporting a large-scale provider network. She most recently served as regional vice president for Carelon Behavioral Health (formerly Beacon Health Options) and, among other efforts, led the integration of behavioral health into the company’s network.  [She enjoys volunteering with the Naples Women’s Club and Naples Reserve. When not at work, she is traveling the globe listening to live music and spending time with her husband and grandkids.]

About Florida Blue 

Florida Blue, Florida’s Blue Cross and Blue Shield company, has been providing health insurance to residents of Florida for more than 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than 5 million health care members across the state. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association.

Estella V. Gray |Senior Regional Communications Lead

Office 813-882-6722  | Mobile 727-265-2631

[email protected]

We comply with applicable Federal civil rights laws and do not discriminate.

Visit to view our Non-Discrimination policy and find information on our free language assistance services.

Florida Blue is a trade name of Blue Cross and Blue Shield of Florida, Inc.  Blue Cross and Blue Shield of Florida, Inc., and its subsidiary and affiliate companies are not responsible for errors or omissions in this e-mail message. Any personal comments made in this e-mail do not reflect the views of Blue Cross and Blue Shield of Florida, Inc.  The information contained in this document may be confidential and intended solely for the use of the individual or entity to whom it is addressed.  This document may contain material that is privileged or protected from disclosure under applicable law.  If you are not the intended recipient or the individual responsible for delivering to the intended recipient, please (1) be advised that any use, dissemination, forwarding, or copying of this document IS STRICTLY PROHIBITED; and (2) notify sender immediately by telephone and destroy the document. THANK YOU.

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