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New fashion brands added to lineup for Feb. 12-13 annual signature shopping event

FORT MYERS, Fla. (Feb. 5, 2021) – Dress for Success SW Florida will be hosting a two-day shopping event, Shop for Success, on Friday, Feb. 12 and Saturday, Feb. 13 at the Crowne Plaza Fort Myers at Bell Tower, 13051 Bell Tower Drive. VIP tickets start at $50, offering exclusive early shopping opportunities. General admission is free on Feb. 13 from 10 a.m. to 3 p.m.

Dress for Success SW Florida will be following CDC guidelines for the event with temperature checks at the door, mandatory masks for all shoppers, social distancing, hand sanitizer stations and limited room capacity. With over a 100 racks of clothing, high-end, designer-name fashions, new-with-tags and gently used clothing are available in sizes 00 to 26. Dresses, tops, pants, skirts, suits, jackets, shoes, handbags, scarves and jewelry will start at $5. Brands available are Juicy Couture, Kate Spade, Michael Kors, Prada, White House Black Market, Chico’s, Talbots, Vince Camuto, J. Crew. St. Johns, Coach and Lily Pulitzer.

Sponsors for the annual signature shopping event include Card Systems/eGuarded, Crowne Plaza Fort Myers at the Bell Tower Shops, Edison National Bank, Entech, Frank and Sons Moving & Storage Inc., Sound Solutions and Stevens Construction.

One hundred percent of the proceeds from the event will benefit Dress for Success SW Florida and its mission to jumpstart a woman’s career by providing not only work-appropriate attire through its Suits for Self Sufficiency program, but also education and training through its custom Women Empowered Through Employment Series (WETES). Both programs provide tools necessary to create a balance between work and home life and provide support to overcome life’s hardships.

To purchase tickets, or for more information on the event and remaining sponsorships, call 239-689-4992 or visit

About Dress for Success SW Florida

Founded in 2010, Dress for Success SW Florida is headquartered in Fort Myers. A nonprofit organization with a mission to empower women to achieve economic independence, Dress for Success SW Florida provides a network of support, professional attire and development tools to help women thrive in work and in life. Dress for Success SW Florida serves job-ready women by referral only. For more information, visit or call 239-689-4992. Dress for Success SW Florida is located at 12995 S. Cleveland Ave., Suite 153, in Fort Myers.

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