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The Beaches of Fort Myers & Sanibel Honored For Best Travel & Adventure Online Film & Video In the 18th Annual Webby Awards

LEE COUNTY, Fla. (April 9, 2014) – The Beaches of Fort Myers and Sanibel announced today that its video “Awaken” has been honored for Best Travel & Adventure Online Film & Video in the 18th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and creator of the Gif, Steve Wilhite.

Awaken is a five-minute digital experience that celebrates the exceptional ecological diversity found along The Beaches of Fort Myers & Sanibel while immersing potential visitors in the destinations natural beauty. At the forefront of digital innovation, the first-of-its-kind film, was shot in a 4K Ultra High Definition (UHD) format, using the latest photo, video, slow motion and time-lapse techniques. Awaken can be viewed on an enormous scale – IMAX-sized – as well as shared on PCs and smartphones for travelers to experience the destination’s remarkable eco-seasons year-round. The full-length Awaken film can be viewed at http://www.fortmyers-sanibel.com/awaken.

“Honorees like The Beaches of Fort Myers & Sanibel are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the 12,000 entries we received this year.”

“As a destination, we are continually embracing technology to engage travelers and promote the region’s unique natural beauty,” said Tamara Pigott, executive director of the Lee County Visitor and Convention Bureau. “We wanted to be the first travel destination to create a film in 4K. This honor acknowledges Awakens success and underscores our efforts as innovators in the industry.”

The 18th Annual Webby Awards received 12,000 entries from more than 60 countries and all 50 states. Out of all the 12,000 entries submitted, fewer than 15 percent received this honor and were deemed an Official Honoree.